Tax Collector Helps Clients Avoid Office Visits, Long Wait Times
New social media campaign shows better ways to spend the time this summer.
West Palm Beach, Fla. – Tax Collector Anne M. Gannon today announced her agency’s latest social media education campaign designed to help taxpayers regain an hour of their life by avoiding a trip to the tax collector’s office. According to Gannon, taxpayers wait an average of 52 minutes for service at the Tax Collector’s Office.
“Our research shows many clients could avoid a visit to our office entirely if they would plan ahead or choose a different payment option,” said Gannon. “That’s an hour they could spend having fun this summer instead of waiting in line.”
The campaign, called “Take Your Hour Back,” highlights convenient payment options that eliminate the need for in-person service at an office. If an office visit is required, the campaign shares time-saving tips and other techniques to make the visit quick and efficient.
The campaign kicks off with a 30-second video encouraging Palm Beach County residents to take their hour back and use it for more enjoyable pursuits. Social media posts on Twitter and Instagram (@TAXPBC) and new web content will help taxpayers determine if a visit to the tax collector’s office is required or if another, more convenient option is available. They will also learn that most transactions can be completed online if they do not procrastinate.
“For example, we wait on many clients who let their driver license expire and then realize they need to get it renewed so they can board a flight the next day,” said Gannon. “We want to raise awareness that you can renew your license up to 18 months before it expires. There is absolutely no need for a stressful, last minute dash into one of our offices.”
“Take Your Hour Back” will also highlight local places of interest and fun ways to spend that time. The public is encouraged to join the conversation by sharing how they are spending their hour having fun this summer. Posts must contain the hashtag #TakeYourHourBack and mention @TAXPBC. The Tax Collector’s Office will share the best posts and pictures on their social media channels.
|Contact:||Anne Gannon, Constitutional Tax Collector|