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Local Public Awareness Effort Receives ADDY® Award

West Palm Beach - Anne M. Gannon, Constitutional Tax Collector, announced her office received a Silver ADDY® Award from the American Advertising Federation’s Greater Fort Lauderdale chapter. The prestigious award honors creative excellence in marketing and advertising.  Gannon’s REAL ID Public Education Campaign won in the Public Service, Integrated Campaign category.

“This is a great creative campaign.  It gets people’s attention.  And most importantly, it alerts the public about the federal REAL ID mandate and delivers tools that help,” said Gannon.  “We are honored by the Adverting Federation’s award for our effort.”

Gannon’s office created a multi-cultural community toolkit.  Items include REAL ID checklist envelopes, fliers, posters, web banner advertisements, informational magnets, bookmarks, and Public Service Announcements.  Utility bill inserts, along with city and community publications helped get the REAL ID message out to local residents. Posters were placed in every Tri-Rail train and Palm Tran bus in Palm Beach County.

Local Tax Collectors began issuing REAL ID driver licenses and state identification cards when the Florida Legislature transferred these duties in 2010. By the end of 2014, any one born after December 1, 1964 must have a REAL ID to board a commercial plane or enter a federal building.  Everyone else has until December 1, 2017.

REAL ID is a federal law designed to fight terrorism and reduce fraud.  REAL ID affects everyone.  To get a REAL ID, a person must present Homeland Security required documents proving birth, social security number and residence.  REAL ID tool kits are can be downloaded at the Tax Collector’s website or by calling 561-355-2264.

The ADDY® Awards is recognized as the advertising industry’s largest and most recognized competition.  The Tax Collector’s REAL ID campaign has also earned other awards. These include the Gold Coast Public Relations Council’s Bernays Award, Honoring Excellence in Public Relations, and the Public Relations Society of America’s Palm Awards, Honoring Excellence in Public Relations. 

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Release Date: 
Wednesday, March 13, 2013
Contact Information: 
Contact: Anne Gannon, Constitutional Tax Collector
  (561) 355-4271


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301 North Olive Avenue, P O Box 3715, West Palm Beach, FL 33402   |    561-355-2264